Nielsen Catalina Solutions Cross-Screen Sales Measurement for TV and Video enables advertisers to measure the in-store sales impact of campaigns. This holistic approach is what PepsiCo (brand Moutain Dew) and AMC Networks recently leveraged to understand the impact of their TV and digital The Walking Dead sponsorship.
Download the case study to learn more about the campaign, the measurement, and the sales impact. You will learn:
Nielsen Catalina Solutions (NCS) empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies (Nielsen and Catalina), including our exclusive rights to the TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading-edge technology, we help our clients continuously improve advertising performance, everywhere their ad appears. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we have driven over $3.5 billion in incremental sales for our U.S. customers. Visit us at ncsolutions.com to learn more.