Hairspray Meets a Crime Show and Other Advertising Tales

Find out how to find the right buyers on linear TV

There’s no denying that linear television offers incredible reach. But chances are, your buyers span several demographics. This is where purchase-based targets come in.


  • How two advertisers leveraged this approach to expand reach and connect with the right buyers.

  • What networks or primetime shows came out on top using purchase-based targets to reach new buyers.

  • Best practices for your next TV campaign