What it takes to be a brand in today’s market

Using data to strengthen your advertising

In a recent episode of Nielsen’s The Database, NCS and Nielsen explore how a data-driven approach can guide your advertising strategies. Listen in to find out how you can capitalize on these findings and make your advertising even more effective. 

Featured Guests:

  • Leslie Wood, Chief Research Officer, NCS
  • Linghan Wang, Sr. Manager, Research & Development, NCS
  • Brett House, VP, Product Marketing, Nielsen
  • Lauren Fernandes, Manager, Strategy & Analytics, Nielsen