Podcast: Who’s Buying Your Brand and How to Grow It 

NCS’ Chief Research Officer, Leslie Wood, and Director of Research and Development, Linghan Wang, were recently guests on Nielsen’s The Database to discuss their latest findings from their study “How to Build Brands”. Listen in to get answers to these questions and more.

• What is the most effective advertising strategy for our brand?
• Should I target buyers or non-buyers?
• How can I drive more incremental sales?

Tune in today to hear the latest insights.